Play Alive Technologies


Play Alive Technologies

Consumer Goods

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Fundraising Goal Met

Play Alive Technologies, Inc. has created state-of-the-art software technology that allows popular celebrities to interact directly in real time with their fans all over the world in a personal way. The medium used to accomplish this interaction is a “smart toy” made in the likeness of the celebrity, which for perhaps the first time in history will enable consumers to have a live direct connection with their favorite celebrity. Play Alive is the developer and exclusive provider of this technology, which is secured by the Company’s pending patents. The Company has named this new product Tweet DollsTM.

With Tweet Dolls, fans will be able to enjoy receiving voice messages sent by their favorite celebrities and delivered in real-time to their Play Alive toy, smart phone or personal computer. Sophisticated artificial intelligence and voice software allows celebrities to leverage popular social networking platforms such as Twitter and Facebook to promote their brand. Celebrities will be able to send personal live voice messages anytime, anywhere directly to their fans, including personalized messages for any fan demographic. Individuals will be able to stream songs from various artists as well.

Ryan Seacrest Productions, LLC (RSP) has been engaged as the Company’s partner for securing licensed relationships with celebrities and will play a substantial role in marketing and promoting Play Alive products through its various marketing channels. A number of celebrities have already been identified by RSP as candidates for Play Alive that have significantTwitter fan bases.

Another strategic asset of Play Alive Technologies is an alliance with The Herrington Company, a leading plush toy manufacturer for more than 20 years. The Company will leverage Herrington’s established relationships and reputation to accelerate the creation, introduction and distribution of its products into the marketplace.

In addition to the establishment of these important relationships, early stage prototypes have been created and are ready for test marketing. Play Alive has also assembled a team of veteran entrepreneurs and business executives with expertise in creative, technical and marketing with intimate industry knowledge and contacts. The Company is now ready to proceed with the additional development necessary for the first product launch and then drive this property to prove and refine the business model followed by the addition of many more licensed properties in the future.

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