ightcast™ provides churches, non-profit organizations, and enterprises with a turnkey Internet video delivery and social media marketing solution that is powerful, efficient, and economical. While the customer benefits of video and social media marketing are highly attractive, professional video delivery solutions are generally expensive and often exceed the budget of small and medium sized organizations. The video services most needed include encoding, hosting of on-demand content, live and simulated live streaming, integration of streaming media on websites, player development and worldwide content delivery through professional content delivery networks. Additionally, reliable and sustainable in-house solutions for social media marketing, search engine optimization, and online advertising require at least a uniquely skilled part-time employee, often beyond a small organization’s budget as well. lightcast™ is uniquely positioned to deliver high-demand, end-to-end powerful solutions to all these needs while being highly affordable as well.
It is both technically challenging and expensive for small and medium sized organizations to find, successfully integrate, and manage all the elements provided by lightcast™. These services include at a bare minimum a web design agency for player and media center development, a content delivery network for content hosting and delivery, a webmaster for website integration and search engine optimization, a marketing agency or in-house staff member for social media marketing installation/optimization and regular updates, and an advertising agency or in-house staff member with expertise in online advertising. Even with minimal bandwidth usage and video storage, a small amount of social media interaction, and limited paid search campaigns, small organizations face startup costs of $10,000 – $30,000, and monthly costs of $500 – $2,000 for even the most modest of solutions.
In addition to small and medium sized organizations, large enterprises and organizations can utilize lightcast™ services as well with worldwide delivery and entry points at prices 30 – 70% lower than competitors such as Brightcove, Akamai, Limelight and Longtail.
Organizations addressing faith-based audiences can take advantage of the optional publication of their media content hosted by lightcast™ on sister company cross.tv, allowing them to access new audiences worldwide at no additional charge.
lightcast™, Inc. is Nevada C-corporation founded in April 2011 by successful media veterans Andreas Kisslinger and Stefan Jager.